Cradle to cradle : remaking the way we make things /
McDonough, William,
Cradle to cradle : remaking the way we make things / William McDonough & Michael Braungart. - 1st ed. - New York : North Point Press, 2002. - 193 pages ; 21 cm
Made from Durabook "paper".
Includes bibliographical references.
This book is not a tree -- Question of design -- Why being "less bad" is no good -- Eco-effectiveness -- Waste equals food -- Respect diversity -- Putting eco-effectiveness into practice. Introduction:
A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle," urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way "cradle to grave" manufacturing model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. Products might be designed so that, after their useful life, they provide nourishment for something new. Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.--From publisher description.
9781784873653 0865475873 9780865475878
2001044245
Recycling (Waste, etc.)
Industrial management--Environmental aspects.
TD794.5 / .M395 2002
745.2
Cradle to cradle : remaking the way we make things / William McDonough & Michael Braungart. - 1st ed. - New York : North Point Press, 2002. - 193 pages ; 21 cm
Made from Durabook "paper".
Includes bibliographical references.
This book is not a tree -- Question of design -- Why being "less bad" is no good -- Eco-effectiveness -- Waste equals food -- Respect diversity -- Putting eco-effectiveness into practice. Introduction:
A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle," urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way "cradle to grave" manufacturing model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. Products might be designed so that, after their useful life, they provide nourishment for something new. Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.--From publisher description.
9781784873653 0865475873 9780865475878
2001044245
Recycling (Waste, etc.)
Industrial management--Environmental aspects.
TD794.5 / .M395 2002
745.2